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# New York Times Uses Ubisoft Co-Founder's Obituary To Launder 'DEI' Complaints About An Assassin's Creed Game
- URL: https://aftermath.site/assassins-creed-dei-musk-ubisoft/
- Published: 2026-06-23T23:56:51.000Z
- Updated: 2026-06-24T22:40:41.000Z
- Description: Citing Elon Musk's racism in an unrelated man's obituary is some real weird shit
- Author: Luke Plunkett
- Tags: ubisoft, new york times, the new york times, assassins creed shadows, Video Games, Media

I don't know if this is a saying wherever you live, but when I was a kid and I used to make a joke or something when I wasn't supposed to, my mother would always say "There's a time and a place for that". That's the first thing I thought earlier this week when[ I saw an obituary in the New York Times](https://www.nytimes.com/2026/06/20/arts/claude-guillemot-dead-ubisoft-plane-crash.html?ref=aftermath.site) derail itself talking about a black samurai and Elon Musk.

The piece was written for Ubisoft co-founder Claude Guillemot, [who died in a plane crash on June 19](https://www.gamesindustry.biz/ubisoft-co-founder-claude-guillemot-has-died-in-a-plane-crash?ref=aftermath.site)). Of course it touches on who he was and details of the crash, but then somehow careens off to include the following paragraph:

> But some people online criticized the game for having "gone woke" by creating a Black samurai named Yasuke. Elon Musk, the tech entrepreneur, said Shadows was an example of how "D.E.I. kills art," using an abbreviation for diversity, equity and inclusion. Ubisoft reminded players that its games were works of fiction, even as Yasuke was an actual historical figure.

Thank you, New York Times, for[ the latest reminder](https://aftermath.site/new-york-times-video-games-ai-nyt/) that you are a newspaper in steep decline. Despite my mother’s advice, there is *never* a good time (or place) to air those arguments, because they are not arguments made in good faith, they are the deranged rantings of racists, and by putting them in a man's obituary--*a man who had nothing to do with this video game!*\--you are doing their work for them, for free! What the fuck!

[Stop Trying To Defeat Racism With Logic - AftermathThe new Assassin’s Creed game stars what appears to be a black samurai, which is cool. Anyone who tries to argue is just not worth your time.![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/icon/favicon4-168aabf4-6aa0-44fd-858c-e8a043e9b020.png)AftermathGita Jackson![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/thumbnail/yasuke-2-3-3f1947d7-522a-42da-936c-4cc8a1841f7c.png)](https://aftermath.site/assassins-creed-shadows-yasuke-racism/)

[Ubisoft Has Learned Nothing In The Last 10 Years - AftermathYou do not need to apologize to these people![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/icon/favicon4-48641b28-2ce1-4e47-886c-c7b7a021be44.png)AftermathLuke Plunkett![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/thumbnail/assassins-creed-shadows-yasuke-explainer-1715770788230-3-c28e6775-e58a-4eac-9b5b-5a4ceaaef58a.png)](https://aftermath.site/assassins-creed-shadows-ubisoft-yasuke-apology-sucks/)

[Ubisoft Has Learned Nothing In The Last 11 Years - AftermathYou do not need to patch your game over this![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/icon/favicon4-849a2433-12da-49e3-9c84-9a9b156ac28f.png)AftermathLuke Plunkett![](https://storage.ghost.io/c/30/f5/30f5b1bb-84ee-4c26-b446-fb9a5e512994/content/images/thumbnail/naoe-3-e2b3be2f-e12c-4a74-810e-25f3f696665c.png)](https://aftermath.site/assassins-creed-shadows-controversies-are-for-babies-and-racists/)