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# Electronic Arts Leadership Are Out Of Their Goddamned Minds
- URL: https://aftermath.site/ea-dice-battlefield-battle-royale-free-to-play-f2p/
- Published: 2025-07-03T22:42:26.000Z
- Updated: 2025-10-27T17:05:33.000Z
- Author: Luke Plunkett
- Tags: Video Games, battlefield, dice, ea, electronic arts, #wp, #wp-post, #Import 2025-10-27 13:00

I was browsing through some early-morning gaming news today when, after seeing mention of the latest entry in the *Battlefield* series, I nearly spat my cup of tea all over the keyboard.

In a story titled '[What’s wrong with AAA games? The development of the next Battlefield has answers](https://arstechnica.com/gaming/2025/07/behind-the-next-battlefield-game-culture-clash-crunch-and-colossal-stakes/?ref=aftermath.site)' on Ars Technica, I read the most *astounding* paragraph:

> While \[Battlefield\] *2042* struggled, competitors *Call of Duty* and *Fortnite* were posting astonishing player and revenue numbers, thanks in large part to the popularity of their Battle Royale modes.  
>  
> EA's executive leadership believed Battlefield had the potential to stand toe-to-toe with them, if the right calls were made and enough was invested.  
>  
> A lofty player target was set for Glacier: 100 million players over a set period of time that included post-launch.

From the release of the first *Battlefield* game in 2002 through to the release of *Battlefield 2042*, the series had sold a total of 88 million copies. Total. That's counting *Battlefield 2*, *Vietnam*, *2142*, *Hardline*, *1*, *V*, all of them.

And Electronic Arts executives, living in the same world we're all living in, working in the same video game industry that is falling apart in large part[ *through their own malpractice*](https://aftermath.site/dragon-age-the-veilguard-electronic-arts-sales-layoffs/), look at those numbers, look at the performance of the last *Battlefield* game and want this one to have *100 million players*?

To try to meet that goal,[ the Ars report says](https://arstechnica.com/gaming/2025/07/behind-the-next-battlefield-game-culture-clash-crunch-and-colossal-stakes/?ref=aftermath.site) EA will be releasing a free-to-play Battle Royale mode, have brought in a ton of extra developers, set a budget of $400 million and have now...blown way past that, while also shuttering the studio that *had* been tasked with developing the next *Battlefield's* singleplayer campaign, work that has now had to be farmed out to three *other* studios.

This is a commercial death cult.