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# A Warm Welcome To Nintendo Of America's New President & CEO
- URL: https://aftermath.site/nintendo-america-president-devon-pritchard-doug-bowser-new-ceo/
- Published: 2025-09-25T23:57:37.000Z
- Updated: 2025-10-30T19:26:16.000Z
- Author: Luke Plunkett
- Tags: News, Video Games, Devon Pritchard, nintendo, nintendo of america, Satoru Shibata, #wp, #wp-post, #Import 2025-10-27 13:00

There have been some changes at the top of Nintendo of America today, with President Doug Bowser announcing that he'll be [stepping down](https://www.businesswire.com/news/home/20250925384737/en/Doug-Bowser-Bids-Farewell-to-the-Mushroom-Kingdom?ref=aftermath.site) in December after six years in the role.

He'll be replaced as President by Devon Pritchard, formerly Executive Vice President of Sales, Marketing & Communications, who becomes the first woman to hold the title in the subsidiary company's 45-year history. She's been at Nintendo of America since 2006.

Tucked in amongst these announcements [on Nintendo's investor relations site](https://www.nintendo.co.jp/ir/pdf/2025/250926e.pdf?ref=aftermath.site), though, is the accompanying news that Satoru Shibata, who currently holds a number of marketing and publisher relations titles, will now also be taking on the role of Nintendo of America CEO.

You may remember Shibata from his excellent 3DS collection:

Or, [via Tiny Cartridge](https://bsky.app/profile/tinycartridge.com/post/3lzozov5fk22z?ref=aftermath.site):

Welcome!