As you may have seen, there was some big Overwatch news today, including the reveal of a bunch of new characters and Overwatch 2 dropping the "2" from its title.
What you might not have seen was that IGN accidentally leaked a bunch of that news by accidentally publishing a story early, ahead of its agreed embargo time. It's catastrophic for marketing teams when that happens, so I understand they'd be pretty annoyed, but it also happens sometimes, because games writers are human and humans make mistakes. This isn't the first time an embargo has accidentally been broken, and it won't be the last.
As annoyed as the Overwatch team would have been, though, was this tweet (below) from an account with 3.3 million followers (who knows how many are real or left these days, though) really necessary? Calling out the publication by name--a name that acts as a flame to every shit-brained moth still using Twitter and frothing at the mouth over video game review scores--is not a great look for Overwatch's social team, but throwing in a slogan from an authoritarian regime for good measure makes it much, much worse.
It should be noted that as part of the big announcements today the Overwatch Twitter account says it has been taken over by Talon, the game's villains, so this could have been an attempt at an in-universe joke that didn't even land at all, let alone land badly. But only a few other posts have tried to be "in-character", and they were all just harmless cartoon villain stuff, not...using a Trump slogan to call out a website that gamers on the platform owned by a white supremacist love to hate.
I get it, spoiling a big day of news must have sucked! But there are more productive ways of dealing with that than punching down at someone who made a mistake.
