Skibidi Toilet started in February 2023 as an 11-second meme starring a head in a toilet speaking gibberish, and has spent the last two years shaking off its Gen-Z-obsessed, brain-rot origin. The sci-fi epic stars aliens, toilet monsters, and humanoid hybrids with cameras, TVs, and speakers for heads, all engaged in an intergalactic war. Most of the series doesn’t use dialogue, focusing on hard-hitting fights, easter eggs, and a fair share of robotic middle fingers to do most of the storytelling.
Since that first clip, creator Alexey Gerasimov, on his 47 million-subscriber YouTube channel DaFuqBoom, has single-handedly handcrafted two hours of robot and monster content using Valve’s video creation program Source FilmMaker.
“I just thought it was quirky and fun, and my interest only deepened as the story developed,” YouTuber Plunger, who is one of many content creators who break down Skibidi Toilet lore, told Aftermath. “It's the strange premise that draws you in, but that soon melts into the background, and you're enjoying beautifully animated sci-fi battles.”
The series has pulled in over 65 billion views on YouTube and quickly caught the attention of Hollywood. In late 2023, according to court documents, Gerasimov signed over “all rights to the Skibidi Toilet series” to self-proclaimed “tra-digital” studio Invisible Narratives. Created in 2018 by former Paramount Pictures executive Adam Goodman, Invisible Narratives’ current goal has been to turn Skibidi Toilet into a mainstream juggernaut, with its own Roblox games, Scholastic books, Fortnite skins, and even a development deal with Transformers director Michael Bay.
“You take the best of the traditional side of the business, which is windowing and licensing and copyright protections and all the things that Hollywood still does right, but not be as burdened by some of the legacy things that have kind of entered into Hollywood,” Goodman told Aftermath about why he decided to get into the influencer space. “I was really inspired by the nimbleness and accessibility of digital.”
According to 10 content creators who spoke with Aftermath, Invisible Narratives is trying to control Skibidi Toilet creators and fan accounts. Half the creators signed a contract, seen by us, that gives up control of their own monetization and requires them to post ads. Creators who don’t comply with the contract or its rules risk copyright strikes or claims, which could lead to channel deletion. Some who have signed claim that they’ve received payments from Invisible Narratives late and get little benefit for signing beyond preventing copyright strikes.
“Many others and I had big plans in the Skibidi community,” one of the YouTubers, Iron Cameraman, told Aftermath. “We had such a fun indie vibe, with no obligations and no control from above. And now that’s being taken away from us.”
Invisible Narratives denies this characterization, believing that “contracts protect both parties” and that they are defending their intellectual property by issuing strikes or claims. “We follow well-established procedures under the DMCA to protect our IP,” an Invisible Narratives spokesperson told Aftermath. “If a user believes the takedown was not justified, they have the ability to file a counternotice.“
A Transforming Origin
Gerasimov posted his first YouTube video in February 2017 when he was just a teenager, featuring GTA San Andreas’ Big Smoke ordering a very large meal. Over the next five years, while living in the country of Georgia, he’d continue to develop his own style of robotic combat, posting viral videos featuring the Transformers beating the crap out of each other. He’d also post his own angsty rap videos under the name Blugray, showing off eventual Skibidi character The Cameramen for the first time.
At the same time, Invisible Narratives was trying to find an internet moment it could bring to the mainstream. In November 2020, the company announced that it would “produce a slate of feature films starring FaZe Clan talent dubbed The FaZe Clan Universe,” according to TubeFilter. Crimson, a clown-hunting movie made to look like a vlog starring FaZe Rug, was the only one ever made, though there were plans for a sequel. (“Despite developing a number of scripts with Faze Clan and its members, after evaluating performance and forward economics, we decided to focus on other projects,” the Invisible Narratives spokesperson said). The company experimented with a livestream collab with GLAAD and its own content platform, but nothing really took off.
When Gerasimov posted the first Skibidi Toilet video on February 7, 2023, it blew up in ways nobody expected, not even him. Using assets from video games like Counter-Strike and Half-Life, he posted multiple videos a week from the POV of The Cameramen. When a building-sized titan swung its hammer or a missile hit the side of a porcelain tank, the screen and world shook to make you feel the full scale of the combat. This was no longer just a teen making memes; this was a full-on phenomenon, with his DaFuqBoom channel briefly gaining more subs a month than MrBeast.
When Goodman saw those numbers, he pounced. At Paramount, Goodman had been instrumental in getting both the Transformers and Teenage Mutant Ninja Turtles movies made and had brought the king of exploding sci-fi franchises, Michael Bay, on as a creative advisor at Invisible Narratives.
“I learned about Alexey way before Skibidi Toilet, but we really didn’t start talking until it was happening,” Goodman said. “He was essentially making pre-visualizations of Transformers fights, and they were cool, looked real, and looked like stuff that was coming from the professional artists that we were using when we were making those films.”
So on October 12, 2023, “Boom assigned to Invisible Narratives all rights to the Skibidi Toilet series and concept, including all Skibidi Toilet videos and other content existing at that time or later created,” according to the court documents. Invisible Narratives owns the trademarks for Skibidi Toilet in the United States and can make products ranging from toys to actual toilets. The Invisible Narratives spokesperson said that the assignation of intellectual property at the time was done “under a structure that was intentionally revocable, meaning Alexey could unwind it and take back the IP.”
“While Alexey made the content, we built the surrounding business – gaming, publishing, licensing, platform relationships, and early film and TV conversations,” the spokesperson said.
According to the Invisible Narratives spokesperson, in May of 2025, “Alexey chose to make the structure permanent by selling the rights to Invisible Narratives in a deal that allowed him to stay involved financially, operationally, and creatively without having to carry the entire burden alone.” He was given the role of “Executive Producer,” “a first look deal” with Invisible Narratives, and the role of “director of significant episodes during a defined transition year.” The specifics of the deal aren’t publicly known, as both Gerasimov and Invisible Narratives have “standard mutual confidentiality clauses…that limit disclosure of specific financial and contractual terms.”
In December 2025, Invisible Narratives acknowledged in a statement on X that it has “owned the Skibidi Toilet IP since October 2023” and wrote that “since entering into our partnership, Alexey has earned more from Skibidi Toilet than most people see in a lifetime, and deservedly so. He continues to earn directly from the YouTube series, from merchandise and toys sold around the world, from games, and from every licensed expansion of the Skibidi universe.”
Invisible Narratives weren’t the only ones who saw the potential in Skibidi. Gerasimov was designing a deep lore, and an ecosystem of content creators quickly sprang up to analyze it. Earning millions of views and subscribers, they’d dissect each second of the main Skibidi series, discuss their theories of what’s coming next, or animate alternate realities inspired by the Skibidi universe. And the original creator would engage with these fan theorists, posting teasers on his Discord server and doing text-only interviews with fanatical YouTubers who wanted to learn about every inch of the Skibidi Toilet universe.
But the attention on Skibidi came with downsides as well. Over time, different parties filed copyright claims against Gerasimov’s channel. On YouTube, anyone who feels that their copyright is being infringed can file a copyright removal request. If the request is deemed valid, either by YouTube or in a court of law, the content can be claimed (which allows the original copyright owner to earn money from the video) or it can lead to a strike on a channel. If a channel receives three strikes in 90 days, it could be permanently deleted.
In November 2023, online blackmailers dubbed the “Telegram Mafia” by the Skibidi Toilet fandom had been sending false copyright claims to Gerasimov’s channel, though it's unclear what they wanted in exchange. “I remember they contacted me and they sent me an Excel or a Word document with all of their channels, and I just imagined these kinds of people who don’t have money and are just degrading my stuff,” Gerasimov told Aftermath in a rare interview. “It’s horrible, so obviously, I attacked these types of syndicates. But when it comes to people looking at it through a clear lens, all these countless fan-made animators, I didn’t touch them. I absolutely loved their videos.” Gerasimov would not speak on Invisible Narratives, Skibidi Toilet, or their contract.
But the claims kept coming, and in 2024, UAE-registered company Next Level Apps claimed that they were the owners of Skibidi Toilet, registering a website with its domain, launching multiple mobile apps, and filing copyright registrations in the United States for 17 characters. In February 2025, Invisible Narratives sued the company, calling them “professional scam artists and extortionists.” The case is still ongoing. “We will continue to enforce our IP rights against Next Level and defend against their false counterclaims,” the Invisible Narratives spokesperson said. Next Level denies Invisible’s claims, writing in court filings that they created the Skibidi concept in 2020.
A New Skibidi Alliance
Throughout 2024, a group of Skibidi Toilet creators and animators began receiving copyright strikes on their videos from Invisible Narratives.
Some creators received Discord messages from someone claiming to be from Invisible Narratives. ”[Invisible Narratives] wrote to me on Discord saying they had the rights to Skibidi Toilet and that they were interested in my channel,” Dydder Floutin, who has 72,000 subscribers, told Aftermath. “They also wrote that because I was not responding [to the messages], they would have to issue strikes against me.
“Among hundreds of fan messages, I did not notice their warning, and my channel was attacked,” Floutin said. He received over three strikes, which caused him to temporarily lose his entire channel, though they were eventually lifted.
The Invisible Narratives spokesperson said, “The message made it clear that we were interested in working with this creator, consistent with our vision for the Creator Alliance and our mission – and in stark contrast to how traditional entertainment companies operate.”
Anton Edmund, who is based in Greece and posts fan animations on his 1.3 million-subscriber YouTube channel ZacDoor, received multiple copyright claims. “You’re currently operating with unauthorized use of Skibidi IP,” the Invisible Narratives employee wrote in Discord messages that ZacDoor also missed. “And we’d like to offer you a partnership opportunity.”
"You can really only let a group of people do that, so that we can all kind of be involved with that process, so we know where they're going, and they know where we're going…otherwise the IP would just evolve into chaos.” -Adam Goodman
“They said they warned me, but they couldn't find a normal way to contact me,” Edmund said. “They messaged me on Discord, where I had a ton of messages from subscribers, and I couldn't notice this employee's message.”
According to emails and messages seen by Aftermath, creators from all around the globe were affected. Vietnamese, Brazilian, Spanish, Italian, and Portuguese YouTubers were all copyright claimed for making Skibidi Toilet content.
Edmund shared that models from his videos came from the Source FilmMaker Workshop, Garry’s Mod, and were made in Blender by him or his friends. Edmund, as well as other fan animators who received copyright strikes, believe that their content falls under fair use, so these strikes were false. “They have no limits on fair use; [they feel like] any content about Skibidi Toilet must be controlled by [Invisible Narratives],” Edmund said.
Invisible Narratives would not disclose how many channels they have sent copyright claims or strikes to. “Like all IP owners, we have a duty to protect the brand from unauthorized use,” the spokesperson said.
“If you use somebody else's copyrighted work without their permission, that is infringement unless you have a defense,” Michele Robichaux, a digital and interactive media and entertainment attorney at North Carolina-based firm Odin Law, told Aftermath. “And fair use is probably the most common defense that we hear used in connection with content on platforms like YouTube.”
“In some cases, a creator’s work may sit comfortably within fair use but still demonstrate strong creative execution and audience traction around the IP,” the Invisible Narratives spokesperson said. “In those instances, outreach is not about enforcement but about exploring whether deeper collaboration makes sense.”
Edmund and Floutin, as well as other creators, were invited to an exclusive group: the Skibidi Toilet Creator Alliance. Spanish creator Ibio75 told Aftermath that an Invisible Narratives employee pitched the Alliance to him over Discord as a way for creators to earn money from Skibidi toys through affiliate links. Creators would be part of a Discord where they could “connect with other top-selected animators and creators within the Skibidi universe,” according to Ibio, who spoke with Invisible Narratives over Discord messages.
“The importance lies in making this a real-world impact,” an Invisible Narratives employee wrote in the Creator Alliance Discord in September 2024. “Lines at toy stores and strong sales will demonstrate to retailers, Hollywood, and more that Skibidi transcends YouTube. It’s a pivotal moment, all of your parts in this are invaluable.”
According to Goodman, the Alliance started as a way to find animators and Skibidi experts to lighten Gerasimov’s workload. “We didn't have the 20-plus years of history that something like Transformers or Star Trek or any of the other franchises that we could tap into had; we needed to surround ourselves with people that weren't just Alexey, people that [we] could batter around ideas with, we could expand the universe and create multiverses with.”
According to an overview document seen by Aftermath, these creators agreed to share 30 percent of their revenue after the first $1,000 with Invisible Narratives, run 60 seconds of ads a month, keep all Alliance communications confidential, and provide Invisible Narratives with visibility to their YouTube Studio. On YouTube, the money that creators earn from ads, superchats, and affiliate programs normally goes directly to them through their Google AdSense account. But Alliance creators instead have their money go to Invisible Narratives, with creators being paid through a separate portal.
According to the Invisible Narratives spokesperson, the overview document seen by Aftermath was an “initial draft,” and the terms were eventually updated after feedback so that “creators making original, animated content using our IP kept 100 percent of their first $2,000 earned every month. Following that, creators kept 70% of their monthly YouTube earnings, and Invisible Narratives retained 30% for our license fee.”
There was also a plan for creators to have new content reposted or new videos created on the Invisible Narratives-owned YouTube channel “Skibidi Toilet HQ,” which currently lists nine creators as members of the “Skibidi Creator Alliance.” The overview document says that 70 percent of the AdSense revenue generated from animators on the channel would go to the creator, while the rest would go to Invisible Narratives. The channel currently remains empty. According to the Invisible Narratives spokesperson and Goodman, Skibidi HQ was never formally launched.
In exchange for joining the Alliance, Invisible Narratives wouldn’t copyright strike creators’ channels for making Skibidi Toilet content. Creators would also have monthly Discord meetings with Invisible Narratives leadership where they could ask questions and share feedback. The Invisible Narratives spokesperson says that “They were given spoiler access when available, one-on-one advisory sessions, copyright support, access to a licensed music library, and, in some cases, paid advertising work tied to product launches.” According to Discord messages seen by Aftermath, only one spoiler was ever shared, and it was leaked to creators by a community member.
In the actual contract, which was shared by Ibio on his Discord and verified by Aftermath, creators would also receive “access to enhanced art services,” invitations to “Alliance events,” “data and analytics,” and “marketing and promotional services.” An Invisible Narratives employee told Ibio over a Discord message seen by Aftermath that he would be getting benefits “like more branding elements, a website, help with content strategy, CMS, which will help your channel grow, etc.”
There were also stipulations in the contract that creators must “promptly reply to any feedback requests” or edits, have no less than 70 percent of their total content be Skibidi related, and “refrain from making any statements or engaging in actions that could negatively impact the reputation [of] Skibidi Toilet.”
The Alliance situation was somewhat unusual for an internet-based franchise. The creators of series like Five Nights at Freddy's or Bendy and the Ink Machine exercise no control over the creators in their fandom, but Invisible Narratives appears to see things differently. “Many of these guys were making what-if videos, things that could potentially happen in the universe, we allow that, we love that,” Goodman said. “But you can't let millions of people do that. You can really only let a group of people do that, so that we can all kind of be involved with that process, so we know where they're going, and they know where we're going…otherwise the IP would just evolve into chaos.”
According to Robichaux, who works closely with creators to “help them protect what they create,” brands allowing creators full control of their work could be a slippery slope. “If we let people willy-nilly use other people's trademarks without allowing the source or the brand owner to have some sort of say over the quality of those products, then that's not only bad for the owner of those marks, it's also potentially bad for the consumers,” she said. “They might be confused as to the source of the goods, because trusted brands aren't just trusted because they have a cool logo. They're trusted because of the quality of the goods and services that the source of those goods provides.”
Some creators avoided the contract, though some foreign creators were still encouraged to promote Skibidi Toilet toys to keep their channels safe from strikes. Dydder lives in Belarus, where there are American sanctions; an Invisible Narratives employee told him over email, “We’d like to offer you the opportunity to use the Skibidi IP for content on your channel for free. In exchange, we ask that you embed 3 minutes of our pre-produced commercials in your videos each month… This arrangement allows us to maintain our legal compliance while supporting your creative work.”
Others felt like they had to sign the contract or fear losing their channels. “Unfortunately, my English isn't very good, and at the time, I didn't understand it myself,” Ibio wrote on their public Discord. “[Invisible Narratives] employees explained it to me and assured me that the contract was excellent.”
Ibio told Aftermath that he reached out to other YouTubers who were also hesitant to sign, but he eventually agreed after Invisible Narratives assured him they wouldn’t take the 30 percent mentioned in the contract. “Ibio was not an animator, so Invisible Narratives would not take 30 percent of the ad revenue generated from his YouTube channel,” the Invisible Narratives spokesperson said.
In October 2025, Invisible Narratives hired content manager Bent Pixels, who has been sending copyright claims on their behalf. Since then, Invisible Narratives claims that “only one copyright strike has been sent, and all other actions have been monetization claims.”
Money Worries
Creators we spoke with say that the Alliance didn’t end up offering most of the perks outlined in the contract and that the only thing they got was a Discord invite and monthly calls with the Invisible Narratives team. According to 700,000-subscriber YouTuber Iron Cameraman, who was a member of the Creator Alliance until early December, “They kept promising everything was coming soon, and they were working on things and preparing stuff, but every time it ended up being new toys or something like that. For the Alliance, apart from creating that Discord server and having calls, they did nothing.”
One of the perks of joining the Alliance was that creators would get access to affiliate links to sell Skibidi Toilet merchandise, like toys produced by Bonkers Toys. But even with ads in their videos showcasing radio-controlled toilets and plungers in a blind box, some creators claim they are making little to no money through these links. “I'm supposed to get 10 percent from referrals who buy a toy through my link,” Edmund said. “But in reality, I hardly make any money at all; people rarely order their toys from the website.”
The contract stipulated that creators were to be paid “Within thirty (30) days of the conclusion of each calendar month.” Multiple creators told Aftermath that they received payment months later than they would have if their monetization had been routed through YouTube instead of Invisible Narratives.
“[Invisible Narratives] began connecting practically everyone to their partner network for YouTube monetization,” Edmund said. “And for many, this turned into a serious headache, because they delay payments [compared to YouTube] heavily. In my case, the delay was around two weeks, but for others it was much longer.”
“In a handful of cases, creators failed to fill out the necessary forms, which delayed prompt payment,” the spokesperson said. “Where possible, we tried to help creators complete those forms so they could be paid promptly.”
Invisible Narratives also uses this YouTuber collective as a talent pool to work on Skibidi Toilet videos. Another creator who asked to remain anonymous is a 17-year-old currently living in South Korea who was approached by a high-ranking Invisible Narratives employee to design thumbnails of official Skibidi content for $15 each. Their parents granted Invisible Narratives consent, but they said the review process at the company required four revisions and multiple options for each draft. “The amount of work involved, including revisions and adjustments, is much higher than what the rate reflects,” they said.
“Our payments for creators reflect market rates and scope of work, and it’s not uncommon for digital design work scopes to require multiple iterations,” the spokesperson said.
Edmund designed the base of The Speakerman for Skibidi Toilet Episode 79, which he says took him almost three weeks of work, for which Invisible Narratives first offered to pay him “$500 to $750” after he had already done the work, though they eventually agreed on $1,500. “I was outraged. They tried to pay me $500 for the asset I'd been working on for so long, which was used on a channel with 45 million subscribers,” he said. “It is a very important asset that will appear repeatedly throughout the series.” The company later approached him with an offer he found insulting: to make eight episodes of Skibidi Toilet for $2,400. He declined. The Invisible Narratives spokesperson described the latter deal as “part-time consulting and art direction input on future episodes, including concepts and map ideas.”
#BringBackBoom
Creators were already starting to get unhappy with the Alliance, but the group’s goodwill was flushed away after the release of the first Skibidi Toilet spin-off, Emergence. Released on October 26, it was the first Skibidi video not hand-crafted by Gerasimov, instead made by animators hired by Invisible Narratives. Some viewers felt there was a quality degradation: the models were “ugly”, the animation quality didn’t match the series, and the plot “has too many holes.”
Shortly after Emergence’s release, #BringBackBoom started to trend across social media, with YouTube videos questioning this new direction pulling in millions of views.
On November 6, 2025, Goodman held the monthly Discord meeting of the Skibidi Toilet Creator Alliance. In leaked audio of the 44-minute call, which has since been deleted, Goodman started by teasing spoilers for the next episode of Skibidi Toilet (which is still unreleased) and telling the group that they need to focus on posting more of their own content “so the views go up” across all Skibidi content. Things started to get tense as Iron Cameraman spoke up to share his criticism and disappointment with Emergence’s first episode.
Goodman brushed off the criticism, saying that this was only the first episode and they’ve got a business to run. “You have to be sensitive to us in that I've got to pay for all of this stuff and make sure that all of the resources are here,” Goodman said in the audio. “This is not a hobby for us, and I don't think it's a hobby for many of you guys.” For many of these YouTubers, creating Skibidi content can be quite lucrative, and Goodman was quite aware.
“We were hoping that this call would finally give us answers,” Iron Cameraman told Aftermath, referring to what Gerasimov’s involvement in the series was and how Emergence came to be in its lackluster state. “Instead, it was just a corporate PR speech.”
After the call, the Skibidi Creator Alliance Discord descended into chaos, with multiple creators, including Iron Cameraman, sharing their disdain (“I honestly don’t believe this isn’t a joke at this point,” he wrote in the Discord.). One Invisible Narratives employee, who was a key point of contact between the company and the creators, shared in the Discord how the toxicity had affected him. “I can’t help but ask is this really all worth it?” they wrote. “Is that really worth putting someone that you guys considered a friend in this kind of position? I’m asking to you [sic] as a human being and not some ‘corporate villain’ that some of you think we are.”
On November 24, a viral X post from Skibidi YouTuber EliteBlueGuy shared screenshots, alleging to be multiple conversations with Gerasimov, including how Gerasimov was feeling down about how his franchise was being treated. “Very disgusting and horrible people entered my life, and I can’t do anything about it,” the messages said, though it’s not clear who he’s referring to. He discussed confusion about the state of the Skibidi Toilet Michael Bay project, which has only received a single trailer and an Instagram video from the director saying that “we are really trying to figure out how to expand this universe.”
“Michael Bay continues to act as a creative advisor to Invisible Narratives,” the spokesperson said. “He is currently developing and testing a short-form piece within the Skibidi universe.”
In a statement to IGN two days after the messages were posted, Invisible Narratives wrote that after two years of working with Invisible Narratives, Gerasimov had “wanted to step back from the intense day-to-day production schedule and explore other creative interests” and take on a role as a “creative partner.” The statement does not deny the legitimacy of the Discord messages. Gerasimov confirmed the messages’ legitimacy to Aftermath.
Over the rest of 2025, the Skibidi Toilet fandom went into a frenzy over every small change, like when the Skibidi playlist on YouTube was updated, to creating wild conspiracies after the DaFuqBoom X account changed its profile picture to remove its smirk, and when it followed an account called “keep fighting.” In fans’ eyes, Invisible Narratives had Gerasimov captured, his precious toilet series had been dragged away, and they were willing to fight for it. “We will take back what's Boom's, with no doubt, their downfall is happening soon,” one X user wrote.
"Views are dropping hard, and it’s becoming impossible to stay in the Skibidi niche." -Iron Cameraman
“The Alliance was meant to formally expand in October 2025 with a broader structure and clearer rollout,” the Invisible Narratives spokesperson said. “But internal calls were leaked. Confidential contracts were shared publicly. Early materials were circulated out of context. What was meant to signal respect - transparency and partnership from our end - was reframed publicly in a way that questioned our integrity and intentions.”
To try to squash some of this, Invisible Narratives released a four-page statement on the official Skibidi Toilet X account on Dec. 20. “Claims circulating that Alexey was silenced, forced out, or not paid are simply untrue,” they wrote.
The statement also mentions the Alliance, claiming that Invisible Narratives’ “goal was simple: engage creators directly, give them access to create content with the Skibidi IP, and build alongside the community rather than above it. That kind of collaboration requires clarity. When creators joined the Alliance, we entered into contracts to ensure a clear understanding of rights, responsibilities, and boundaries. This was especially important as Skibidi expanded into games, toys, film, and television. Contracts are not evidence of bad intent; they are a necessary part of doing business at this scale.”
According to Skibidi Toilet creators who are still members of the Alliance, there are around two dozen animators, editors, and analysts in the Discord group. Conversation with Invisible Narratives has been minimal since the call leaked.
Some Skibidi Toilet creators are now torn: do they keep making content about the franchise that's brought them so much joy, or do they speak out against what they believe to be the destruction of the series at the hands of Invisible Narratives? With the lack of episodes, new content, or messages from Gerasimov, there’s less content to make, so viewership is declining. But it's clear from every creator I spoke with that they are still trying to save what they believe to be Skibidi Toilet’s original vision, even if they don’t know what the series’ creator actually wants.
As for the Alliance, it seems pretty fractured. Ibio says that though he no longer considers himself a member, he still has to use the Invisible Narratives portal to access his ad revenue. Edmund, who has also detached himself from the group, says that the Discord isn’t very active and “the Alliance chat is empty.”
“Nobody is talking about the consequences and how the entire fandom is suffering: the viewers, the YouTubers, the animators,” Iron Cameraman said. “Not only because of Invisible Narratives themselves, but because of their actions. Views are dropping hard, and it’s becoming impossible to stay in the Skibidi niche. Many of my friends have already left after seeing what’s going on. Some keep making content just to support the fandom. Others are trying to fight.”
Goodman said that Invisible Narratives has spent “tens and tens of millions of dollars into Skibidi Toilet, our ecosystem exists well beyond the YouTube content and what the audience sees,” so they have no plans of stopping their robot potty show. He admits that the Creator Alliance was an experiment that wanted to “professionalize” the world of YouTube, but it's unclear if the ecosystem, or even these creators, want that structure. “They don't want to be told what to do, contracts are weird for them. Many of them don't have attorneys on staff or relatives who are attorneys. So it all seems like it's something that's daunting to them.”
Invisible Narratives is a company that cares about business, which means protecting its property in ways that can rankle internet creators. Goodman is, by his own admission, not an internet native and approached his control of Skibidi Toilet as if it were a Hollywood franchise. But the internet isn’t as buttoned up as a corporate board room, and Invisible Narratives’ aggressive use of the copyright system may have already flushed much of the community’s goodwill away.
Correction, 3/30/26, 4:15pm--This piece initially misstated the country of the 17-year-old creator.
