Ubisoft recently published some details about its experiments in generative AI, in which writers craft a personality and backstory for an NPC that can then, the company hopes, have “an
One of the life lessons that didn’t make it into my Inside Baseball week blog about the horrible personal insights that come with owning a business is this: I
Because this is Inside Baseball Week here at Aftermath, I figured if I wanted to contribute something really hard-hitting, really get to the truth of something, there was no more
Going from basically no concept of what a business is to owning one myself alongside other people has taught me a lot. In the early stages of forming Aftermath, Luke
Rooster Teeth is shutting down. The long-running video game media company went through a series of owners before landing with Warner Brothers Discovery, who continue to ruin the things they
The video game industry layoffs of the past few years have shown us that big-budget game development is unsustainable: all that crunch and ballooning costs don’t necessarily equal commercial
The representation of liquid in video games is a fairly niche topic of interest, I'd say, most usually noticed by the Average Gamer in anything that involves the
Do you love in-game card/board games like The Witcher 3’s Gwent, Assassin’s Creed Valhalla’s Orlog, and Final Fantasy VIII’s Triple Triad? I’m happy for
The journalism death spiral just keeps spinning lately, with the rich ghouls who own the industry energetically stripping it for parts. Which of these parts is the most valuable seems
The news that PlayStation is laying off around 900 people, or around 8% of its total global workforce, should be viewed for what it is: a callous and depraved act
