Today, Xbox revealed a new marketing campaign titled “This Is an Xbox,” a strategy that focuses on calling various things that are not Xboxes Xboxes in an effort to… well,
Microsoft will lay off about 650 people from its gaming division, largely in "corporate and support functions," according to an email from Xbox head Phil Spencer sent to
This week, both Microsoft and EA embraced the rot economy, purposefully enshittifying Xbox Game Pass and Apex Legends’ battle pass, respectively, in hopes that some number somewhere will continue to
It’s been a big week for bad ideas: Fans are pissed at both Xbox and Apex Legends developer Respawn for unveiling new, complicated pricing schemes that tapdance frantically around
Another Summer (One Week) Of Video Games has come and gone, and while companies like Microsoft brought out the big guns, it remains undeniable that Keigh-3 isn’t quite
Microsoft, a behemoth with near-limitless resources that’s nonetheless spent the past few years lost in the woods, needed a win over the weekend. By most measures, it got
A fantastic part of my existence at Aftermath is that, freed from the need to know about every single game coming out on every platform at all times, I can
Steam reviews are usually a hellscape that players weaponize to grind their axes, but in the days following Microsoft’s closing of beloved Bethesda studios, some players are using them
It’s another day in the darkest timeline: Microsoft announced today that it’s closing four Bethesda studios, following on the heels of wider layoffs in January. According to an
Welcome to the latest instalment of our feature series 'What I Do', where individuals in and around the video game industry tell us what, exactly, they do for
