Imagine getting up on stage for a presentation that would have cost in the ballpark of $500,000, all to promote your new video game, and instead of having people talk about it, they are instead talking about:
a) Your stupid hat
b) How your little speech sounded like a wizard breathed life into a downvoted Reddit comment.
‘Splitgate 2’ CEO ‘Ian Proulx’ says he created it because “I’m tired of playing the same Call of Duty every year, and I wish we could have Titanfall 3.”#SummerGameFest pic.twitter.com/JP7JZO8a3B
— DETONATED (@DETONATEDcom) June 6, 2025
Also worth noting, in case you were wondering about the black hat, a colour choice made popular during the 2024 election campaign by Elon Musk:

UPDATE, 3:30am ET, June 7: Looks like "loser" was being generous:
